Marketing

Empowering Businesses and Enhancing Efficiency: Celebrating Four Years of Success with RPS

In today’s tireless and competitive business world, organization and efficiency is crucial for success. Picture yourself as a dedicated business owner juggling multiple invoices, receipts, and emails daily– it can be overwhelming! This is where Richardson Professional Solutions (RPS) has emerged as a meaningful change. We are here to make your life easier! 

  

Our goal at RPS is to help you simplify your back-office tasks and responsibilities, while boosting productivity. We offer multiple services such as checking PO boxes and scanning mail with precision. This means no more sorting through piles of paper and misplacing something important. With us, your mail is handled efficiently, digitized, and readily accessible whenever you need it. 

 

For business owners, staying organized is not just helpful – it is necessary. We understand the challenges you face and are committed to helping you manage the many responsibilities and moving pieces. By entrusting us with your mail and paperwork, you can save time and focus on growing your business and serving your clients better. 

  

This is just one example of the many ways RPS is making a change. As we celebrate and reflect on the past four years, our journey has been filled with unwavering dedication and support, and a strong commitment to positively impacting communities nationwide. We have provided efficient solutions for our clients that save them time and reduce stress. Whether it is managing back-office tasks, handling correspondence, or offering personalized support, our goal remains the same – creating more time for what truly matters, like spending time with loved ones. We take pride in the progress we have made empowering businesses, nonprofits, and families with services that simplify their lives. 

    

As we mark this significant milestone, we want to thank our clients, partners, and supporters who have each played a pivotal role in our journey. Your trust and collaboration continue to inspire us as we remain committed to serving you and positively impacting our communities. Happy anniversary, RPS! Here are too many more years of success, growth, and meaningful connections. 

 

 HELPING YOU MAKE TIME FOR WHAT MATTERS. ™ 

 

Empowering Businesses and Enhancing Efficiency: Celebrating Four Years of Success with RPS Read More »

Gateway to Exceptional Website Design

In the digital era, a compelling online presence is crucial for success. Whether you are an entrepreneur, a small business owner, or a large corporation, having a well-designed website is a fundamental component to attracting and engaging your target audience. At Richardson Professional Solutions we can be your go-to partner for creating and maintaining your next website. 

Tailored Solutions for Every Need: We understand each client is unique, with distinct goals and requirements. Our team excels in providing tailored website designs that align with your brand identity and business objectives. From sleek and modern styles to more traditional layouts, we have the expertise to cater to diverse preferences. 

Strategic Planning and Consultation: The journey towards a great website begins with strategic planning. At RPS (Richardson Professional Solutions) we offer comprehensive consultation services to meet with you and understand your vision, target audience, and business goals. This collaborative approach ensures the resulting website looks visually appealing and accomplishes its intended purpose effectively. 

Responsive and User-Friendly Design: In today’s mobile-centric world, a responsive website is vital to the success of your business. We specialize in creating websites that adapt seamlessly to various devices, providing customers with an optimal viewing experience. A user-friendly interface is prioritized, enhancing the overall functionality and accessibility of the site. 

Innovative Technologies: Staying ahead in the rapidly evolving digital landscape requires the integration of innovative technologies. At RPS we keep abreast of the latest trends and incorporate advanced features into our designs. Whether it is interactive elements, dynamic visuals, or modern functionalities, your website will be equipped with the tools needed to stand out. 

SEO Optimization for Visibility: A visually stunning website is only effective if it can be found. We integrate Search Engine Optimization (SEO) strategies into the design process, ensuring your website ranks high on search engine results. Increased visibility translates to more traffic, leads, and potential customers. 

Scalability for Future Growth: Your business is dynamic, and your website should be too. We design websites with scalability in mind, allowing for easy updates, expansions, and integrations as your business evolves. This growth perspective ensures websites remain a valuable asset for years to come. 

Reliable Support and Maintenance: Our relationship with our clients does not end with the launch of their website. Our team provides ongoing support and maintenance services, ensuring your website remains secure, up-to-date, and performing at its best. This commitment to providing the best support for your satisfaction sets us apart in the industry. 

Richardson Professional Solutions is your trusted partner in bringing your vision to life through exceptional website design. With a focus on customization, strategic planning, and the integration of innovative technologies, we go beyond creating websites that not only meet but exceed expectations. Reach out to us to boost your online presence with Richardson Professional Solutions –  

Where We Make Time for What Matters Most. ™ 

Gateway to Exceptional Website Design Read More »

The Power of Interactivity: Transform Your Business with Richardson Professional Solutions

Having a strong online presence is crucial for the success of any business. One key aspect of this is an interactive website that engages visitors and converts them into loyal customers. At Richardson Professional Solutions, we understand the importance of an interactive website and offer a range of services through Market and Website Research. In this blog post, we will explore the top three reasons why having an interactive website is beneficial for your business and how RPS can help you achieve this goal.

1. Enhanced User Engagement: An interactive website captivates visitors by encouraging them to explore and spend more time on your site. With the right design and features, users are more likely to interact with your content, products, and services. At RPS we ensure that your website not only looks visually appealing but also incorporates interactive elements that keep visitors engaged. From intuitive navigation to compelling calls to action, our team crafts websites that make a lasting impression on your audience.

2. Improved Customer Satisfaction: A website that provides a seamless and interactive experience contributes to higher customer satisfaction. We understand that a satisfied customer is more likely to become a repeat customer and a brand advocate. Through Market Research and Website Research, we identify your target audience’s preferences and behaviors. This information is then used to tailor the website to meet the specific needs of your customers, resulting in a positive user experience and increased satisfaction.

3. Increased Conversion Rates: An interactive website not only engages visitors but also influences their purchasing decisions. Whether through interactive product displays, personalized recommendations, or user-friendly interfaces, we focus on creating websites that drive conversions. By understanding the psychology of online consumers, we design websites that guide visitors through the sales funnel, ultimately leading to higher conversion rates and increased revenue for your business.
 
An interactive website is a powerful tool for business success in the digital age. With our extensive experience and commitment to excellence, we are well-equipped to help you transform your online presence. By choosing our website services, you not only enhance user engagement, improve customer satisfaction, and increase conversion rates but also gain a valuable partner dedicated to helping you make time for what matters most to you and your business.

At RPS our mission is clear: “Helping You Make Time For What Matters.™” Since January 2020, we have been supporting small businesses, non-profits, and family estates in the Augusta, GA area with a wide range of services. From bookkeeping and marketing support to IT/cyber and event management, our team serves as a one-stop shop for organizations. With a commitment to becoming an extension of your team, we build lasting relationships and help you save time for the things that matter most to you.

The Power of Interactivity: Transform Your Business with Richardson Professional Solutions Read More »

Reaching your goals with a project manager

Imagine that you are in the middle of planning your biggest fundraising event. There are half-implemented ideas, lists of to-dos, and you’re missing key deadlines to kick off your event. Invitations, receipts, and sticky notes litter your office space. This is where a project manager comes into play.

A project is a set of tasks that must be completed to arrive at a unique goal or outcome. Depending on the size and scope of the project, these tasks may be simple or elaborate, but all projects can be broken down into objectives and what needs to be done to achieve them.

A project manager is the point person for all the project’s major goals by implementing important plans and managing teams. They follow a project from ideation to completion. At Richardson Professional Solutions, we help you make more time in your business by providing back-office solutions. One of the many services we provide is Project Management.

Here at RPS, we have a certified Project Management Professional (PMP) on staff and can help with any stage of a project, from brainstorming to budget/invoicing and risk management to day-to-day coordination for go-lives or events. We can help with as little or much as you need to help you be successful.

No two clients are the same, and neither are your projects. As a project manager, we are here to fill you in on three simple steps to help you keep your project on track.

1) To keep from losing touch with your project, schedule a set time to work on any open items or check in with your project manager. Put this time on your calendar, so that it’s in writing and so that you’ll get alerts. This scheduled time is particularly useful for answering unanswered emails, completing actionable items, and planning for the next project meeting or presentation.

2) Evaluate your project from multiple perspectives. It is extremely beneficial to run all the potential ways delays could happen in the project. Finding out this information early can allow you to begin working on getting what you need well in advance and have potential solutions mapped out.

3) Keep the group that is directly involved small. A project will only be as successful as the people working on it. Each person on a team should be picked for the skills and personality they bring to the project. Not everyone will be a great fit for every project, and your best team may not even include all your “best” people.

There are dozens of project management tips, and they all have different benefits and limitations that make them good for some environments and bad for others. Do you have a project in mind but don’t know where to start? Reach out to us, we can help point you in the right direction.

Reaching your goals with a project manager Read More »

Don’t Work While You’re On Vacation

A report published by the Xero accounting software company found that 85 percent of small businesses owners admit to working while on vacation, with 60 %checking in proactively at least daily.

We are ready to help business owners during a vacation, so you can make time for what matters. This past week we endured Masters week locally and vacations started in full swing, but a new survey from Accountemps found that 54% of workers say they plan on checking in with the office at least once or twice a week while on vacation. That’s up from 41 percent in 2016.

According to the survey, there were four top reasons people gave as to why they felt compelled to check in:
– Gaining peace of mind that things are under control (54%);
– Keeping projects moving along (53%);
– Avoiding coming back to extra work (47%); and
– Preventing colleagues from feeling undue stress (34%).

Do any of this sound familiar? Below are a few tips for how you can put work aside and get away for real.

One. Plan out specific projects vs. general to-do lists.

It is always hard coming back to a plateful of problems. The key is to create a list of “must do” projects that need to be dealt with right away, and a checklist of items that must get done. Have your team onboard these lists ahead of time and know who is going to do what.

Two. Create an information cheat sheet.

No one can get inside your brain, but you! By providing a cheat sheet the people helping while you’re away can figure things out easier and quicker without having to pick up the phone to give you a call. Your cheat sheet could include:

– Where to find important files;
– Policy and procedure notes;
– Location of critical project information; and

Tips they might find useful in dealing with specific people and/or situations.

Three. Outsource.

Outsource your work while you are away so that your customer service is still 100%. Outsourcing can include:

– Answering the telephone and taking messages;
– Keeping up with day-to-day activities; and
– Filtering your email.

No one likes to come back to a pile of work and feel as if they are drowning. That is where Richardson Professional Solutions can come in to help. We are ready to help business owners during a vacation, so you can make time for what matters.

Don’t Work While You’re On Vacation Read More »

Six Tips for Networking

Whether you love it or hate it, networking is essential in creating brand awareness for your business or organization. People love doing business with people they like, know, and trust.
I’m Amy Richardson, the president and founder of Richardson Professional Solutions, or RPS.

We are a small business based in Augusta, GA that helps other small businesses, non-profits, and family estates across the country make time for what matters most by handling their back-office tasks. Here at RPS, we consider ourselves lifelong learners and we love sharing that knowledge back to our community. So today we are going to share something we learned here recently and that is 6 effective ways to network and create brand awareness.

1.       When networking, Don’t Sell – The purpose of the event is to meet people, not sell your business. If someone seems interested in knowing more, get their contact information and do a follow-up the next day.
2.       Maintain your cold drink with your left hand – You will be shaking a lot of hands, so maintaining your drink with your left hand will keep your right hand clean, available, and warm for shaking hands during the event.
3.       Know your elevator speech – People will ask you about your company and your role. Add a little sparkle by not simply explaining what your company does, but how you solve problems for your customers.
4.       Repeat the person’s name that you just met – When meeting someone new repeat their name back to them, “Very nice to meet you, Bob,” this will increase the likelihood that you will remember their name. Increase that chance by making eye contact while doing so, to register the name with the face. This leads me to-
5.       Maintain eye contact – It can be frustrating to talk to someone and watch their eyes scan the room instead of being engaged with you. Maintaining eye contact is good manners. If you are looking out for someone, make that known, so that the person you are talking to doesn’t feel ignored. And lastly-
6.       Break into a group politely – If you see a group you are interested in talking to, don’t approach and immediately being speaking. This can be rude, and you might be interrupting. Instead, step up, smile, and make eye contact with one or two people. When there is an appropriate pause, then you can introduce yourself. I love doing a related exercises in workshops demonstrating posture and arrangement of groups related to approachability. Reach out to me if you’d like to know more, I am happy to share.
Word of mouth is the strongest, most traditional, and easiest form of marketing, so getting your name and company out there is key. Networking is one of the best ways to do this, so use these tips to up your game next time you work a room.

Amy Richardson of Richardson Professional Solutions, helping you make time for what matters.

Six Tips for Networking Read More »

Benefits of Outsourcing

Since Richardson Professional Solutions was born three years ago through my desire to be at home with my new son as much as possible, helping others make time for the things that matter most to them is extremely important to us at RPS. Essentially, it is why we do what we do.
 
Today I wanted to share three reasons outsourcing could benefit your organization.
 
1.     First, it can save you time by allowing you to get more done on the important work that needs your attention. Outsourcing those draining, repetitive tasks that distract you from your main role and goal can help you make up some time in your day.
2.     Second, it can save you money on not only traditional overhead items like office furniture and computers, but also the intangibles like benefits, wages, and the associated payroll taxes. Working with a vendor rather than an employee you also avoid things like paid time off, performance reviews, and raises. Although vendors may charge you a higher rate compared to a traditional employee, you tend to save money in the long run by avoiding the other items mentioned before that increase the true cost of an employee. So, make sure to keep an open mind when discussing pricing.
3.     Lastly, it can make your organization more money by improving your customer service, and productivity, and allowing your organization to thrive. For example- By giving up those mundane tasks mentioned earlier, you now have more time to focus where it’s needed, and your response time to customers improves. Outsourcing can also give you the freedom to grow your business in any direction you choose, meaning you can expand on your services and products because you are no longer limited to the skills and tools within your current team.
 
At Richardson Professional Solutions we love watching organizations grow and thrive! We can help with as little or much as you need to make time for the important things in your life. No two organizations are the same, and neither are the ways that we support clients.
 
Whether you would like more time for a new child or grandchild, a hobby, or traveling, I’m Amy Richardson of Richardson Professional Solutions, and my team and I look forward to helping you make time for what matters.

Benefits of Outsourcing Read More »

Small Business Tips in 2023

It’s 2023 and we are celebrating our third anniversary here at Richardson Professional Solutions. We love seeing small businesses thrive, so this month we want to bring you some tips and tricks to take into this new year as a small business owner and/or operator.

Did you know that according to the Small Business Administration, 20% of startups fail within the first year, while half go under within five years? Sometimes a small business, although a highly creative idea, can eventually suffer because there is a lack of business sense. Here are 5 tips for small business owners:

  1. Stay organized. Control the chaos by keeping accurate records of business finances, setting and keeping deadlines, and planning ahead by using the scheduling software for things like social media, email marketing, and/or text campaigns.
  2. Maintain a personal touch. This can be as easy as a handwritten letter when a client joins your company or a small note to someone after meeting them at a networking event.
  3. Cut costs as needed. This is the key to staying afloat, especially as a fresh start-up. Decide where spending money is important to you and your business (maybe a special software or a higher-end swag item to make an impression), and where you can stand to shave off a few dollars (premium subscription to something or buying used rather than pre-loved office furniture).
  4. Prioritize customer support. These are the people who help keep your lights on. If they aren’t happy, it will be hard to keep your business running. Make sure to maintain expectations and boundaries, while keeping your promises and providing top-notch customer service.
  5. Build a strong team. A business can crumble in a flash if its workforce isn’t strong. Find people who are passionate about what they do and have the same mission and goals as your business.

Every business looks different to each individual owner. Always remember to set regular goals and change them as your business grows or as you accomplish them. Just like Dr. Ivan Misner said about networking, “Networking is more about farming than it is about hunting.” This too remains the same for small businesses. Enjoy the journey!

Small Business Tips in 2023 Read More »

Marketing is the sign of our times

Marketing is an essential part of running a business in today’s world. As a business owner, you need to ensure your company has a solid presence in and around Augusta. “The sign says,” outdoor marketing is one of the most effective ways to raise awareness of your business and increase brand visibility. It is important to create a consistent brand identity that is eye-catching and visually appealing.

Here are a few outdoor marketing tips to boost business and brand visibility in the CSRA:

  1. Use window graphics and displays to boost walk-in traffic. A customer is more likely going to pass by a blank window, and it also makes your business harder to find. Having a graphic or display will help attract those walk-in customers.
  1. Park A-frame signs outside your doors. A-frame signs are a great way to promote specials for your business. Giving customers a visual of what you can offer, can help increase their chances of visiting your business.
  2. Stand out at community events with banners, booth displays, and table throws. Local community events such as Golf Tournaments, Chamber events, and Conferences, are a perfect way to meet potential clients who may have never heard about your business. Making sure you stand out with your tabling displays strengthens your brand. Just like your brick-and-mortar, is important to maximize the space you are given and give people a reason to stop and see what you have to offer.
  3. Give them something to remember you by. You always want to make a lasting impression, whether a customer is visiting your store or interacting with you at a local event. High-quality business cards and promotional items are two ways to help keep your business and brand top of your mind.
  1. Leveraging local billboards to keep your brand top of mind. In an era of “cutting the cord,” streaming content, and having the power to skip ads, billboards are something consumers can’t “skip”. Keeping your brand in front of your community is imperative so that when it is time for consumers to make a purchase decision, you are the brand that they think of first, not your competitor.

Outdoor marketing plays a pivotal role in boosting your brand. The more you do, the more likely a customer will see you, remember you, and not pass you by the next time they are passing your business.

At Richardson Professional Solutions (RPS), we help you make more time in your business by providing back-office solutions such as bookkeeping, marketing, or project management. This, in turn, provides small business owners the flexibility to do the things that matter most to you like building your business, continuing their education, traveling, or spending time with family.  

Marketing is the sign of our times Read More »

Keeping Your Online Office Safe

At Richardson Professional Solutions (RPS), we utilize a variety of software and applications to complete our work. Since most positions are remote, learning how to use these is critical to our job.

Some of the programs we use include email and cloud storage tools; bookkeeping and bill pay software; time tracking, project management, and task tracking applications; digital marketing and graphic design tools; and password and critical data storage applications.

Utilization of a password and critical data storage application, such as LastPass, is critical in RPS since we deal with a lot of confidential client information. LastPass is a password and data manager that stores your passwords and helps to create strong, complex passwords when creating new accounts for different programs. Safely sharing business passwords is crucial in keeping your online office safe.

Amber Steel from LastPass explains it best why keeping everyone in sync is crucial when your team is working on a project: “Passwords are a fact of work life. We use passwords to access company email, the corporate network, cloud apps, databases, subscriptions, client portals, and dozens more accounts in the workplace. As team members collaborate on projects or manage shared tasks, password sharing is often required. The challenge is to share those passwords securely, especially when team members are in different locations.

“In the past, team members have relied on sticky notes, shared spreadsheets, emails, or text messages to share passwords. Unfortunately, in addition to being insecure, all those methods are tedious timewasters. Searching out a password every time you need it, bothering team members for the correct password, interrupting your workflow to remember where you can find that password – this style of password sharing is inefficient and disruptive. The lack of encryption or verification also means that data is open to cyberattacks and theft. With 80% of data breaches traced back to poor password management, using a password manager to securely share passwords can reduce your organization’s risk of a data breach.”

At RPS we help you make more time in your business by providing back-office solutions such as bookkeeping, marketing, or project management. This, in turn, provides small business owners the flexibility to do the things that matter most to them – like building their business, continuing their education, traveling, or spending time with family.

Keeping Your Online Office Safe Read More »