October 2022

Marketing is an essential part of running a business in today’s world. As a business owner, you need to ensure your company has a solid presence in and around Augusta. “The sign says,” outdoor marketing is one of the most effective ways to raise awareness of your business and increase brand visibility. It is important to create a consistent brand identity that is eye-catching and visually appealing.

Here are a few outdoor marketing tips to boost business and brand visibility in the CSRA:

1. Use window graphics and displays to boost walk-in traffic. A customer is more likely going to pass by a blank window, and it also makes your business harder to find. Having a graphic or display will help attract those walk-in customers.

2. Park A-frame signs outside your doors. A-frame signs are a great way to promote specials for your business. Giving customers a visual of what you can offer, can help increase their chances of visiting your business.
3. Stand out at community events with banners, booth displays, and table throws. Local community events such as Golf Tournaments, Chamber events, and Conferences, are a perfect way to meet potential clients who may have never heard about your business. Making sure you stand out with your tabling displays strengthens your brand. Just like your brick-and-mortar, is important to maximize the space you are given and give people a reason to stop and see what you have to offer.
4. Give them something to remember you by. You always want to make a lasting impression, whether a customer is visiting your store or interacting with you at a local event. High-quality business cards and promotional items are two ways to help keep your business and brand top of your mind.

5. Leveraging local billboards to keep your brand top of mind. In an era of “cutting the cord,” streaming content, and having the power to skip ads, billboards are something consumers can’t “skip”. Keeping your brand in front of your community is imperative so that when it is time for consumers to make a purchase decision, you are the brand that they think of first, not your competitor.

Outdoor marketing plays a pivotal role in boosting your brand. The more you do, the more likely a customer will see you, remember you, and not pass you by the next time they are passing your business.

At Richardson Professional Solutions (RPS), we help you make more time in your business by providing back-office solutions such as bookkeeping, marketing, or project management. This, in turn, provides small business owners the flexibility to do the things that matter most to you like building your business, continuing their education, traveling, or spending time with family.